

The new per-booking charge will vary by specialty, from $35 to $110, with primary-care doctors on the low end of the spectrum, and dentists at the highest tier, Kharraz said.

The company says that 1 in 5 new patient–doctor relationships in New York is formed through Zocdoc. Zocdoc has become an increasing presence in providers' practices. "The flat fee has limited our ability to sign up providers in rural and suburban markets," said Oliver Kharraz, Zocdoc's CEO. Existing patient bookings won't trigger a charge. The company said the move was needed to make the service more attractive to doctors with fewer patients, who were dissuaded from signing up by the $300 per month, or $3,000 a year, fee per physician. Zocdoc said Tuesday it will begin charging doctors throughout the state for each new patient who books an appointment using its service instead of a monthly fee, effective April 1.
